It’s an exciting time to be a senior marketer. Thanks to the digital revolution, there’s certainly no shortage of new tools and technologies at their disposal.
Mark Twain is best known for his novels Tom Sawyer and Huckleberry Finn. He also wrote some stinging satires and a number of very insightful quotes are attributed to him. One such quote is: “It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.”
Sustainability is a key part of product design: from the conservation of resources in the production process itself through the socially acceptable production conditions to the the product life cycle: everything has an effect on the design of the product.
Tools that help marketers communicate with audiences in increasingly sophisticated ways get a lot of attention, and rightfully so! Modern marketers have more tools and communication channels at their disposal than ever before and the rise of digital and social media means that constant self education is needed to keep abreast of developments.
Pragmatism is the “most important piece of the marketing puzzle” that makes the other key principles possible: customer obsession, staying inspired and creating a culture of innovation, according to Global marketing consultancy Prophet. They created a list of principles that allow brands to be ruthlessly pragmatic. We wondered how the 6 principles of pragmatic marketing could be applied to a specific marketing area such as corporate printing?
CFOs are highly influential members of the c-suite and can make powerful marketing allies… or enemies.